So, why is it a surprise that good content is important to your website?
An astonishing 59% of marketing and ad executives don’t believe their talent has what it takes to be very successful in content marketing. They either don’t have the time, capabilities, or focus to create quality content that appeals to everyone. Good content is your key to success in digital marketing. It is, ultimately, what connects you with your customers and prospects. Compelling content builds trust, confidence, and sustains long-lasting relationships that makes your company unique and worth coming back to.
87% of customers say online content has a major impact on their purchase
Providing valuable content shows people that you know what you are talking about. It’s easy to have a website, add a few pictures and slab on some words about your services or product. When you take the time to write quality content that matters to your customers, they notice. The deeper your commitment to them, the deeper their commitment to you.
Search engines use links to your site as a voting system when deciding the order of search engine results. When you have high quality content on your site and include reputable, high ranking links, search engines will reward you.
54% of B2B marketers plan to increase spending on content marketing in 2014
The most valuable content is non-commercial (i.e. non-salesy) articles related to your products and services.
For instance, if you are selling cars, you could write an article about car safety tips or preparing your car for the winter and summer seasons. If you are an attorney, you could write an article on current legal news or how law has changed in your state. Make your content appeal to your customer’s interest. Take your time and think about who they are, where they are, and what they want.
